Principal UX Designer · Austin, TX

Designing and shipping
products that make
everyday life a little easier.

Résumé ↗ LinkedIn ↗
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Built exploring with Claude Code · 2026
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Recent Work

Enterprise · B2B
Asset Lifecycle Management Platform
Dell Technologies
Designed an end-to-end enterprise platform enabling IT teams to track, manage, and retire hardware assets at scale. Reduced manual tracking overhead and improved compliance visibility across distributed teams.
Systems DesignDesign SystemsAccessibilityCross-functional
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Dell asset management dashboard
Fintech · B2C
Financial Services Referral Program
Fidelity Investments
Redesigned the end-to-end referral journey for one of the largest investment platforms in the U.S., increasing referral conversion and improving onboarding clarity for new investors.
Conversion UXResearchPrototyping
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Fidelity referral program screens
Consumer · 0→1 · Founder
Cubby
Founder & Product Designer
Built a product that turns the annual back-to-school supply list into a 30-second task. Upload your list, compare prices across Walmart, Amazon, and Target instantly, and fund classrooms in need — all in one place.
0→1ConsumerMobileSocial Impact
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🎒 cubbyapp.ai
Consumer · Mobile
Roadside Assistance App
Connect Assistance
Led the mobile UX for a real-time roadside assistance app, designing high-stress flows for users in distress — balancing speed, clarity, and calm under pressure.
Mobile UXStress FlowsLocation ServicesEnd-to-End Design
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Connect Assistance app screens
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AI-Enhanced Design Workflow

Empathize / Define
Understand
AI-assisted interview synthesis · Pattern clustering · Affinity mapping at speed
Ideate / Prototype
Explore
Rapid concept generation · Broader solution spaces · Low-fi AI mockup iterations
Design / Build
Create
Figma + design systems · Storybook integration · WCAG validation
Test / Validate
Refine
UserTesting.com · AI-accelerated session analysis · Accessibility audits
Ship / Scale
Deliver
Dev-ready specs · Design system contribution · Cross-team enablement
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I use AI to accelerate synthesis, explore broader solution spaces, and reduce repetitive workflow friction — freeing up more time for the strategic, human-centered decisions that actually move the needle.
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About Lali

I've loved design since I was little. I genuinely believe it can change the world — and that belief drives everything I do.

Over the past 6 years I've designed products across fintech, enterprise software, consumer mobile, and education. I love the whole process — the messy research, the late-night iterations, the moment something finally clicks.

I work best when I'm close to the problem and close to the people. I partner with engineers, product managers, and business teams not just to ship great work, but to build teams and cultures where great work keeps happening.

Based in Austin, TX. Bilingual. Always up for a good conversation about design, mentorship, or the next big idea.

Skills & Tools

UX Practice
User Research & Testing
Journey Mapping
Systems Design
Accessibility (WCAG 2.1)
Design Sprints
Cross-functional Leadership
Core Tools
Figma + FigJam
Storybook
UserTesting.com
Miro
Jira / Linear
ChatGPT / Claude
2014 – 2018
B.F.A. Graphic Design & Digital Media
Laguna College of Art and Design

Let's build
something
great together.

I advise startups, mentor designers, and partner with teams who care about getting the details right. If that sounds like you, let's talk.

Emailmlepstein08@gmail.com
Phone737-291-6948
LinkedInmarilaura-epstein
LocationAustin, TX

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